How We Define Partner

At its most basic, the word “partner” is defined as “a person who shares or is associated with another in some action or endeavor.”


That word is overused in the business world because unfortunately, it’s often just simply what it is defined to be, an association with something, but not necessarily an association that has depth or meaning.


At VIP, the word “partner” has deeply inherent “trust” attached to it. Look at how this changes the meaning with trust defined as “a firm belief in the integrity, ability, or character of a person or thing.” A “trusted partner” is one who attaches mutual respect, accountability, and success to the relationship.


I believe the only way to effectively run a business is to build not only partnerships, but trusted partnerships with customers, business colleagues, channel alliances, and staff. It’s why I got into business in the first place. It’s the passion that keeps me in business. It’s the barometer by which I measure results.


As 2014 comes to a close, and many of us are taking a moment during this busy holiday season to reflect on what we received and give thanks for it, I believe it is just as important to take note of what we have given and make sure we are balancing the two. That might be easy to think about in our personal lives, but not always as easy in business.


Attaching trust to a partnership gives it much more creed than a signature on paper. It carries a weight of responsibility that always keeps you thinking about who’s on the other end of the proverbial “handshake,” and how you can help them succeed.


Here’s to an outstanding and successful 2015 for all of our trusted partners!

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