VIP Blog

Quality as a Process

Advances in technology have rapidly changed the way society views quality. It’s gotten to the point where most of us are borderline addicted to the ability to “click” to create a rating or indicate our like or dislike of something. Sites like Yelp and Glassdoor […]

How We Define Partner

At its most basic, the word “partner” is defined as “a person who shares or is associated with another in some action or endeavor.”   That word is overused in the business world because unfortunately, it’s often just simply what it is defined to be, […]

Is Branding Your Job?

Who doesn’t love a good tagline? I still wonder, “Where’s the beef?” And I definitely “Don’t leave home without it!” We sing our favorite jingles in our heads even when we’re cursing at ourselves for doing so. I know I appreciate a good looking logo, […]